Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford

Jennifer Lynn Aaker talks about brand personality dimensions

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Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to this generation of consumers.

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 03 – Jessica Jackley Flannery co-founder of Kiva.org

Interview with Jessica Jackley Flannery co-founder of Kiva.org

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icon for podpress  Phorecast Podcast No 03 – Jessica Jackley Flannery co-founder of Kiva.org [17:07m]: Play Now | Play in Popup | Download (2581)

Phorecast is honored for the opportunity to interview Jessica Jackley Flannery. Jessica is the co-founder of the non-profit organization Kiva.org, the world’s first international person-to- person micro-lending site.

Kiva is the internet sensation that allows people from all over the world to finance entrepreneurs in developing countries through a simple web transaction. For as low as 25 dollars a lender can help finance a family owned clothing store in Uganda, a fruit stand in Bolivia or a brick maker in Kenya! In just a few short years Kiva has funded more than 30,000 loans. The organizations innovative method works by collaborations with micro-finance institutions around the world, called Field Partners. These MFIs find, supply the funds from the Kiva lenders around the world and work as support system for the entrepreneurs to grow and flourish.

Kiva.org, which has been featured on Oprah, the Today Show and in former president Clinton’s book Giving, is the perfect example of how an innovative idea and the power of internet really can change the world!

Watch PBS Frontline’s report on Kiva »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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