The Future of Fundraising

Phorecast Session UNICEF Day 2 - The Experts

Today we are starting a Phorecast Session for UNICEF to create new concepts for fundraising. UNICEF is well known not just only for doing great and important work for children all around the world, but for their drive to be in the forefront of how to gather resources for this work. So when UNICEF asked if Phorecast could help them with ideation around new concepts for fundraising we knew this was going to be a a good one.

As usual when we do Phorecast Sessions we first head hunt for the best talent for the challenge and divide the up in teams that then start a three day creative process (innovation war games) to create innovative solutions.

Here are the teams that will bring fundraising to the next level:

Red Team

Deborah Lygonis
She now works with luxury chocolate as the executive chairperson at Emanuel Andrén Gastronomy AB, but her entrepreneurial skills includes both 3D-graphics and mobile games. She is also a business consultant at Great Clarity and a jury member of Venture Cup, the world’s largest business plan competition.

Johan Johansson
Now works as brand consultant at Xlent Strategy and has a background as Creative Director both at Fivestarday and Futurelabs where he ran the yearly event Future Design Days for ten years.

Emma Lindahl
Holding a PhD in biochemistry and worked at Karolinska Institutet, recently studied UX-design at Hyper Island. Now she works as a Visual Designer at the agency Ocean Observations.

Green Team

Robert Dysell
Experienced planner whose focus is on developing the creative process so that it solves the right problem in the right way – not least in the digital world. He holds a master degree in social sciences, speaks Spanish and likes to surf. In charge of Research and Development at Acne and founder of Planner Fed a network for account planners.

Joanna Sundström
PR and communication consultant, specialized in art, travel, food and innovation. Co-Director MARKET Art Fair and founder of the Stockholm Art Week.

Feffe Kaufmann
Born in Brazil, childhood in Stockholm, former snowboarder. Today he works at the agency The Amazing Society, building online communities using sociala media, and the connections between physical and online meetings.

Blue team

Martin Nordin
Senior Art Director at IKEA, with a background from major advertising agencies such as GREY. Long experience from concept development, digital interaction and retail marketing.

Kristina Landerström
Expert in professional event management, sponsorships and meeting formats. Organiser of the large yearly event Microsoft TechDays. Project and meeting manager at her company Metamorphos.

Johan Lindskog
Journalist, photographer and creative director. Founder of the Bon magazine and editor of several magazines such as Plaza, Res and Habit. Today he runs the idea agency EGG with clients such as Berns, Fotografiska, Niklas Ekstedt, Veckans Affärer, KRO, Icon.


Leave a Reply