Phorecast Podcast No 10 – Obama, the choice of the net generation. Interview with Thomas Gensemer, Blue State Digital.

Thomas Gensemer, Blue State Digtal, talks about building the online strategy for Obama for America

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icon for podpress  Phorecast Podcast No 10 [19:28m]: Play Now | Play in Popup | Download (6276)

This week on the Phorecast podcast we meet Thomas Gensemer, Managing Partner at Blue State Digital in Washington D.C.

Blue State Digital is an interactive consultancy specializing in online fund raising, advocacy, social networking, and constituency development programs. Blue State Digital is behind Presidential hopeful Senator Barack Obama’s Internet campaign, Obama for America 2008. Their online tools have helped the campaign generate more than $300 million from over more than a million online donors. Blue State Digital built Senator Obama’s own social network MyBO which has 850,000 users and has organized 50,000 events.

The company’s other clients also include the Democratic National Committee, Senator Edward Kennedy, Senator John Kerry, the Save Darfur Coalition, Sundance Film Festival & Institute and London Mayor Ken Livingstone’s campaign.

Thomas Gensemer managed The Accelerator Group before leading the online communications for General Wesley Clark’s Presidential campaign in  2004. He joined Blue State Digital in 2005.

Read more about Blue State Digital in Business Week »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford

Jennifer Lynn Aaker talks about brand personality dimensions

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icon for podpress  Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford [19:14m]: Play Now | Play in Popup | Download (3492)

Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to this generation of consumers.

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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