It’s day two of the Phorecast Session Work Life in 2022 and by now our teams have had the chance to present them self to each other, it’s part of our process that they haven’t met before, so it’s about time we present them properly.

TEAM 1

Kerstin Bergh
Vice-chairman Civilekonomerna (The Swedish Association of Graduates in Business Administration and Economics). She has a background from the Sahlén shipowning company, currently managing the internal economy department Master Data at the Nordea bank.

Alexander Culafic
Creative Director, Kollektivet Livet. Jack-of-all-trades, working with advertising, digital projects and events. Also engaged in summer camps for the handicapped and adolescents with social problems.

Jonas Hurtigh Grabe
Business- and office concept developer at the real estate company Diligentia, working with construction projects and office solutions in their Future Lab. In the past Jonas has been an entrepreneur in the housing sector and he has also worked in IT and advertising.

TEAM 2

Björn Ekblom
Formerly industrial engineer at Unisource, currently at Eltel Networks Infranet, working full time for Unionen, the biggest Swedish private sector trade union, where he works primarily with labour legislation.

Lennart Eng
Illustrator, artist, graphic designer and teacher. Chairman of Svenska Tecknare, (The Association of Swedish illustrators and Grapic designers), member of the boards of Sveriges Författarfond (fund for book authors) and Svenska Barnboksinstitutet (The Swedish Institure for Children’s Books).

Anna Lundbergh
Senior Business Analyst at Skånetrafiken (regional public transport body). She has previously worked with analysis, strategy and e-government as Strategic Development Officer in Government agencies, at the OECD and for the research and consulting firm Kairos Future.

TEAM 3

Daniel Byström
Industrial designer with his own studio Design Nation. He teaches design and strategy at Jönköpings Tekniska Högskola (Jönköping School of Engineering) Daniel was involved in the CityMove, a project investigating how to move a the city Gällivare in the north of Sweden.

Lars Lundqvist
Former archaeologist, department manager at Riksantikvarieämbetet (The Swedish National Heritage Board) with a focus on developing user friendly e-services and social media as tools for accessing cultural heritage information.

Eva Ribbenhall
Master in Business Economics, with a background in excecutive management positions at IKEA, various companies in the media sector and at the corporate health care company Previa. She also has experience from recruitment o executive level managers and specialists. Currently consultant, interim manager for organisations in need of change.

When we headhunt participants for our think tank teams, we search both for individual expertise and a way to mix people with really different backgrounds and characters into effective teams. We are convinced that interesting combinations of people enable interesting solutions. If you want to be considered as a Phorecast Session participant you can read more about our recruiting process and apply here

Yesterday we started a new Phorecast Session (our framework for result-oriented think tanks). This time the end result will be scenarios of work life in Sweden in the year 2022. Our clients Almega, Saco and Unionen will then use these scenarios as a base for their future strategies.

This April we will realize our next Phorecast Session. The theme is Work 2022, and the result will be scenarios on what Swedish work life will look like in the year 2022 and how labor organizations and unions can support the future workers and employers.

This is a joint project between:

• Almega – Employer- and trade organization for the Swedish service sector
• Saco – The Swedish Confederation of Professional Associations is a trade union confederation of 23 affiliated associations which together have over 600 000 members
• Unionen – Sweden’s largest trade union in the private labour market and the largest white-collar union in the world

Right now we are looking for experts in scenario creation with different backgrounds so if you think this is a Phorecast Session you would like to apply for please email work2022@phorecast.com

Read more about the Phorecast process »

Wars and natural disasters are just a few of the reasons why people, for generations, have had to relocate from their homes all over the globe. In the Northern part of Sweden the mining industry has continued to expand and an unfortunate side effect has presented itself in several cities, the ground is crumbling. The beautiful town of Gellivare is one of those cities.

City Move Interdesign is a unique global event designed to tackle this pressing issue. The project is a partnership between ICSID, the Swedish Industrial Design Foundation (SVID) and the community of Gellivare and it will begin to tackle the enormous challenges that moving an entire population entails for both the inhabitants and for the city itself.

Phorecast founder Tomas Seo has been handpicked to join forty international experts and innovators for this multi-disciplinary project. During a two week think tank, innovators from a vast spread of competencies, will work together towards solving issues such as how to address the needs of people when relocating from their homes, physical conditions when planning a new society, sustainable factors for a new society and much more.

The findings from the City Move Interdesign project will become part of a knowledge bank that can be used in Sweden but also serve as groundwork internationally, for example when relocating populations ravished by political unrest and natural disasters.

International architects, psychologists, artists, engineers are just some of the disciplines joining together in this effort. Designer Tomas Seo has through much of his career worked in multi-disciplinary projects and is a strong believer in this method of collaboration. He is looking forward to contributing to this knowledge bank that will hopefully be of service to both Gellivare, other cites in Sweden and the international community.

Tomas Seo and Christina Jeurling of Phorecast are heading to Berlin on August 13th to speak at and lead The 5th screen think tank at the IDZ International Design Center. The think tank is organized by the Hamburg based trend research company Trendone and will be exploring the future evolution of the screen and the innovations of the future. First there was Cinema-TV-PC/Web-Mobile-  what is the screen of tomorrow? What is the 5th screen?

The list of keynote speakers is an impressive list of international innovators presenting their new technology and business models. On the topic of Augmented Reality we will hear from Arun Chhabra of Texas Instruments. Reinhard Rubow, the Director of Retina Implant AG Reutlingen will introduce his eye chip and talk about artificial vision. Other presentations will include Philips Gerrit Willem Prins on wearable technology and talks on the Enduring Community.

Phorecast will hold a presentation entitled The Screen Savers where we will talk about the benefits of multidisciplinary teams and conclusions on how to succeed when introducing the next generation of screen technology to the mainstream public. Phorecast’s Tomas Seo will then lead the think tank portion of the event where all the speakers and attendants will take part.

We are looking forward to this interesting event!

The two teams spent Wednesday and Thursday locked up in their rooms with the JCDecaux challenge, their minds racing and great ideas formulating. The competition is definitely on!

Today, Friday, you can literally feel the excitement in the air as the two teams put the finishing touches to their presentations that start at 2 p.m..
Stay tuned and see you on the runway!

Today, Wednesday March 5th 08, we kick off our very first Phorecast session. We are thrilled to be working with our first client, the Swedish branch of the innovative French company JCDecaux. JCDecaux specializes in out of home media such as billboards, advertising faces at major airports and train stations, outdoor furniture, bus stops and the very successful city bus schemes in Paris, for example. JCDecaux has always been forward thinking, bold and eager to work with new technology, ideas and interesting opportunities. For this company, looking into the future by using a Phorecast session is a perfect fit!Phorecast has put together two multi-disciplinary teams of great innovators for the JCDecaux challenge.

The two competing teams consist of:

• Mikael Nyström, Design Strategist at Transformator
• Lena Silberman, former VP Communications at Investor AB, now business and marketing consultant, Silbermanagment
• Hannes Skirgård, Industrial engineer and owner of Rago
• Jonas Söderström, Account Planner at the advertising agency Familjen
• Gitta Wilén, Scriptwriter for interactive media at Houdini.se
• André Wognum, Creative Director at Wognum Art

The innovators are working with the challenge that JCDecaux has drafted for the Phorecast Session; what is out of home media 2028, and what did JCDecaux do in 2009 to impact this development? The innovators start work today and in three days they will have their ideas and implementation plans ready for presentation. Check back soon to see which team walks away with the first ever Phorecast challenge prize!