The Future of Fundraising

Phorecast Session UNICEF Day 2 - The Experts

Today we are starting a Phorecast Session for UNICEF to create new concepts for fundraising. UNICEF is well known not just only for doing great and important work for children all around the world, but for their drive to be in the forefront of how to gather resources for this work. So when UNICEF asked if Phorecast could help them with ideation around new concepts for fundraising we knew this was going to be a a good one.

As usual when we do Phorecast Sessions we first head hunt for the best talent for the challenge and divide the up in teams that then start a three day creative process (innovation war games) to create innovative solutions.

Here are the teams that will bring fundraising to the next level:

Red Team

Deborah Lygonis
She now works with luxury chocolate as the executive chairperson at Emanuel Andrén Gastronomy AB, but her entrepreneurial skills includes both 3D-graphics and mobile games. She is also a business consultant at Great Clarity and a jury member of Venture Cup, the world’s largest business plan competition.

Johan Johansson
Now works as brand consultant at Xlent Strategy and has a background as Creative Director both at Fivestarday and Futurelabs where he ran the yearly event Future Design Days for ten years.

Emma Lindahl
Holding a PhD in biochemistry and worked at Karolinska Institutet, recently studied UX-design at Hyper Island. Now she works as a Visual Designer at the agency Ocean Observations.

Green Team

Robert Dysell
Experienced planner whose focus is on developing the creative process so that it solves the right problem in the right way – not least in the digital world. He holds a master degree in social sciences, speaks Spanish and likes to surf. In charge of Research and Development at Acne and founder of Planner Fed a network for account planners.

Joanna Sundström
PR and communication consultant, specialized in art, travel, food and innovation. Co-Director MARKET Art Fair and founder of the Stockholm Art Week.

Feffe Kaufmann
Born in Brazil, childhood in Stockholm, former snowboarder. Today he works at the agency The Amazing Society, building online communities using sociala media, and the connections between physical and online meetings.

Blue team

Martin Nordin
Senior Art Director at IKEA, with a background from major advertising agencies such as GREY. Long experience from concept development, digital interaction and retail marketing.

Kristina Landerström
Expert in professional event management, sponsorships and meeting formats. Organiser of the large yearly event Microsoft TechDays. Project and meeting manager at her company Metamorphos.

Johan Lindskog
Journalist, photographer and creative director. Founder of the Bon magazine and editor of several magazines such as Plaza, Res and Habit. Today he runs the idea agency EGG with clients such as Berns, Fotografiska, Niklas Ekstedt, Veckans Affärer, KRO, Icon.

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Juicy Clouds – Future of new games explored

Juicy Clouds

At Phorecast we need to experiment with all the new stuff going on to understand the mechanics of new types of business models. This is why we now have Juicy Clouds in AppStore. Since Phorecast will continue to focus on ideation and innovative concept development we are now part of a game studio venture called Swecial

Juicy Clouds is our way of researching freemium first hand. We encounter many organisations and consultants that talk a big game when it come to do stuff for free to get revenues later, but the only industry that’s really proven that it can be a sustainable business model is the gaming industry.

Our innovation director Tomas Seo who has been extremely hands on in making this game more than just a clone of titles like Candy Crush and Jelly Splash says that he is enormously proud of the game. “It’s a cleaner design, and a better flow than the other casual games out there. In my own opinion as its father of cause. And it is more than just the App since we are hiding secret levels around the Internet for people to collect” he says and smiles.

A lot of our clients need app development (ios and android mostly) after the ideation process is complete so this is our very public way of proving that we do deliver apps. Juicy Clouds is currently number 72 on the Swedish AppStore puzzle game chart.

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Phorecast Podcast No 10 – Obama, the choice of the net generation. Interview with Thomas Gensemer, Blue State Digital.

Thomas Gensemer, Blue State Digtal, talks about building the online strategy for Obama for America

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icon for podpress  Phorecast Podcast No 10 [19:28m]: Play Now | Play in Popup | Download (6294)

This week on the Phorecast podcast we meet Thomas Gensemer, Managing Partner at Blue State Digital in Washington D.C.

Blue State Digital is an interactive consultancy specializing in online fund raising, advocacy, social networking, and constituency development programs. Blue State Digital is behind Presidential hopeful Senator Barack Obama’s Internet campaign, Obama for America 2008. Their online tools have helped the campaign generate more than $300 million from over more than a million online donors. Blue State Digital built Senator Obama’s own social network MyBO which has 850,000 users and has organized 50,000 events.

The company’s other clients also include the Democratic National Committee, Senator Edward Kennedy, Senator John Kerry, the Save Darfur Coalition, Sundance Film Festival & Institute and London Mayor Ken Livingstone’s campaign.

Thomas Gensemer managed The Accelerator Group before leading the online communications for General Wesley Clark’s Presidential campaign in  2004. He joined Blue State Digital in 2005.

Read more about Blue State Digital in Business Week »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 07 – Andi Smith, RooftopComedy

Andi Smith one of the founders of Rooftopcomedy

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icon for podpress  Phorecast Podcast No 07 - Andi Smith, RooftopComedy [19:06m]: Play Now | Play in Popup | Download (3869)

The Phorecast Audio Podcast is honored to have with us entrepreneur and stand-up comedian Andi Smith. Besides being a very funny comic who has appeared on NBCs Last Comic Standing two seasons now, Andi Smith is one of the founders of the start-up RooftopComedy. Rooftop is an innovative company that uses the internet and mobile distributors to showcase new and established comedy talent, organizing big comedy events and making it accessible to a whole new audience.

Rooftop produces and distributes real comedy through the internet and promises that their clips are raw, uncensored, and not filtered through a bunch of uptight corporate suits. Rooftop is backed by one of the worlds leading venture capital firms Azure Capital Partners and have partnered with distributors such as Nokia, Mobilestreams, Itunes and Facebook. In 2006 Rooftop Comedy took the top honors of “Best Investment Idea” at the InvestorFest; TechCoire’s Investorfest in Sacramento CA brought together over 80 leading venture capitalists and entrepreneurs.

Andi Smith, who left a career as Creative Director at among other places Icon Media Lab to become a comic, has just released her comedy album, Home Perm and has received rave reviews.

Watch Andi Smith do stand-up comedy on RooftopComedy »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford

Jennifer Lynn Aaker talks about brand personality dimensions

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icon for podpress  Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford [19:14m]: Play Now | Play in Popup | Download (3504)

Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to this generation of consumers.

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Stay tuned for the Phorecast Podcast!

The Phorecast Podcast on innovavtion world woide. Coming Soon!

Very shortly we will be launching the first episode of the Phorecast Podcast here on the site. Every new episode brings you personal interviews with world famous innovators. They come from all backgrounds and areas like business, science, the arts, and have through hard work and creativity come up with some of todays most important ideas. They will share with us their stories and how they got successful with their innovations and talk about what creativity and innovative thinking can bring to the table in the 21st century. We hope that the interviews here at Phorecast.com will inspire you to stop talking and start doing!

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