Phorecast Podcast No 11 – Exclusive interview with the host and co-creator of Radiolab, Jad Abumrad

Jad Abumrad, Radiolab

Radiolab has been called the most innovative show on radio by This American Life’s Ira Glass and very many listeners agree. Each week co-hosts Jad Abumrad and Robert Krulwich choose a big topic of a scientific and philosophical nature and in a unique documentary style explore it through interviews, experiments and discussion. Jad, a music composer, adds a distinctive audio production style with sound illustrations and unique editing techniques.

We are honored to interview Jad Abumrad about the coming season of Radiolab, some behind the scenes of the shows production, the most difficult topics they have ever tackled and how pop culture portrays science and scientists today!

Listen to Radiolab »
Listen to Christina and Tomas talk more about pop culture at Voccine »


Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford

Jennifer Lynn Aaker talks about brand personality dimensions


Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to this generation of consumers.

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.


Stay tuned for the Phorecast Podcast!

The Phorecast Podcast on innovavtion world woide. Coming Soon!

Very shortly we will be launching the first episode of the Phorecast Podcast here on the site. Every new episode brings you personal interviews with world famous innovators. They come from all backgrounds and areas like business, science, the arts, and have through hard work and creativity come up with some of todays most important ideas. They will share with us their stories and how they got successful with their innovations and talk about what creativity and innovative thinking can bring to the table in the 21st century. We hope that the interviews here at will inspire you to stop talking and start doing!