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	<title>Phorecast &#187; Research</title>
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	<link>http://www.phorecast.com</link>
	<description>Phorecast generates new business for your organization by customizing teams of the best innovators, designers, consultants and relevant thinkers with the exclusive goal of bringing your business model into the future.</description>
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		<copyright>&#xA9;Phorecast </copyright>
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		<managingEditor>tomas.seo@phorecast.com (Phorecast)</managingEditor>
		<webMaster>tomas.seo@phorecast.com(Phorecast)</webMaster>
		<category></category>
		<ttl>1440</ttl>
		<itunes:keywords>Innovation, Sweden, ted, business week, marketing, design, Phorecast, forecast</itunes:keywords>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>The Phorecast podcast brings you interviews with some of the worlds most innovative people from such varied fields as technology, information, entertainment, marketing and biology. On the podcast you will get an in depth look at their ideas and creations as well insight into how innovation helps you succeed in business. 
Phorecast believes that combining the most learned and forward thinking people from different fields is the key to new innovations and to an organizations success. Phorecast generates new business for your organization by customizing teams of the best innovators, designers, consultants and relevant thinkers with the exclusive goal of bringing your business model into the future.</itunes:summary>
		<itunes:author>Phorecast</itunes:author>
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			<itunes:name>Phorecast</itunes:name>
			<itunes:email>tomas.seo@phorecast.com</itunes:email>
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		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
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			<title>Phorecast</title>
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		<item>
		<title>Phorecast&#8217;s Tomas Seo handpicked to move a city!</title>
		<link>http://www.phorecast.com/2009/03/13/tomas-seo-handpicked-to-move-a-city/</link>
		<comments>http://www.phorecast.com/2009/03/13/tomas-seo-handpicked-to-move-a-city/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 21:03:34 +0000</pubDate>
		<dc:creator>Christina Jeurling</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Forecasting]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[city move]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Gällivare]]></category>
		<category><![CDATA[Gellivare]]></category>
		<category><![CDATA[how to move a city]]></category>
		<category><![CDATA[icsid]]></category>
		<category><![CDATA[inderdesign]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[lkab]]></category>
		<category><![CDATA[mining]]></category>
		<category><![CDATA[move a city]]></category>
		<category><![CDATA[multdisciplinary]]></category>
		<category><![CDATA[multi-disciplinary]]></category>
		<category><![CDATA[Phorecast]]></category>
		<category><![CDATA[svid]]></category>
		<category><![CDATA[the pit]]></category>
		<category><![CDATA[thomas seo]]></category>
		<category><![CDATA[Tomas Seo]]></category>

		<guid isPermaLink="false">http://www.phorecast.com/?p=44</guid>
		<description><![CDATA[
Wars and natural disasters are just a few of the reasons why people, for generations, have had to relocate from their homes all over the globe. In the Northern part of Sweden the mining industry has continued to expand and an unfortunate side effect has presented itself in several cities, the ground is crumbling. The [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.phorecast.com/wp-content/images/citymove_phorecast.jpg" alt="Phorecast founder Tomas Seo is moving a city." /></p>
<p>Wars and natural disasters are just a few of the reasons why people, for generations, have had to relocate from their homes all over the globe. In the Northern part of Sweden the mining industry has continued to expand and an unfortunate side effect has presented itself in several cities, the ground is crumbling. The beautiful town of Gellivare is one of those cities.</p>
<p><a title="City Move Interdesign 2009" href="http://www.icsid.org/events/event_archive/articles785.htm" target="_blank">City Move Interdesign</a> is a unique global event designed to tackle this pressing issue. The project is a partnership between <a title="ICSID" href="http://www.icsid.org/" target="_blank">ICSID</a>, the Swedish Industrial Design Foundation (<a title="SVID" href="http://www.svid.se/citymove/" target="_blank">SVID</a>) and the community of Gellivare and it will begin to tackle the enormous challenges that moving an entire population entails for both the inhabitants and for the city itself.</p>
<p>Phorecast founder <strong>Tomas Seo</strong> has been handpicked to join forty international experts and innovators for this multi-disciplinary project. During a two week think tank, innovators from a vast spread of competencies, will work together towards solving issues such as how to address the needs of people when relocating from their homes, physical conditions when planning a new society, sustainable factors for a new society and much more.</p>
<p>The findings from the City Move Interdesign project will become part of a knowledge bank that can be used in Sweden but also serve as groundwork internationally, for example when relocating populations ravished by political unrest and natural disasters.</p>
<p>International architects, psychologists, artists, engineers are just some of the disciplines joining together in this effort. Designer Tomas Seo has through much of his career worked in multi-disciplinary projects and is a strong believer in this method of collaboration. He is looking forward to contributing to this knowledge bank that will hopefully be of service to both Gellivare, other cites in Sweden and the international community.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.phorecast.com/2009/03/13/tomas-seo-handpicked-to-move-a-city/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Phorecast Podcast No 11 &#8211; Exclusive interview with the host and co-creator of Radiolab, Jad Abumrad</title>
		<link>http://www.phorecast.com/2008/11/23/phorecast-podcast-11-interview-with-radio-lab-creator-jad-abumrad/</link>
		<comments>http://www.phorecast.com/2008/11/23/phorecast-podcast-11-interview-with-radio-lab-creator-jad-abumrad/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 12:09:04 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasting]]></category>
		<category><![CDATA[Phorecast Audio Podcast]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[fmri]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[jad abumrad]]></category>
		<category><![CDATA[multi-disciplinary teams]]></category>
		<category><![CDATA[multidisciplinary teams]]></category>
		<category><![CDATA[npr]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[radiolab]]></category>
		<category><![CDATA[wnyc]]></category>

		<guid isPermaLink="false">http://www.phorecast.com/?p=42</guid>
		<description><![CDATA[

Radiolab has been called the most innovative show on radio by This American Life&#8217;s Ira Glass and very many listeners agree. Each week co-hosts Jad Abumrad and Robert Krulwich choose a big topic of a scientific and philosophical nature and in a unique documentary style explore it through interviews, experiments and discussion. Jad, a music [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.phorecast.com/wp-content/images/jad_abumrad_radio_lab.jpg" alt="Jad Abumrad, Radiolab" /></p>
<h3></h3>
<p><a title="Radio Lab, Jad Abumrad" href="http://www.wnyc.org/shows/radiolab/" target="_blank">Radiolab</a> has been called <em>the most innovative show</em> on radio by This American Life&#8217;s Ira Glass and very many listeners agree. Each week co-hosts Jad Abumrad and Robert Krulwich choose a big topic of a scientific and philosophical nature and in a unique documentary style explore it through interviews, experiments and discussion. Jad, a music composer, adds a distinctive audio production style with sound illustrations and unique editing techniques.</p>
<p>We are honored to interview Jad Abumrad about the coming season of Radiolab, some behind the scenes of the shows production, the most difficult topics they have ever tackled and how pop culture portrays science and scientists today!</p>
<p><a title="Listen to the new season of Radiolab" href="http://www.wnyc.org/shows/radiolab/" target="_blank">Listen to Radiolab »</a><br />
<a title="Listen to Christina and Tomas talk more about pop culture at Voccine" href="http://www.voccine.com" target="_blank">Listen to Christina and Tomas talk more about pop culture at Voccine »</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.phorecast.com/2008/11/23/phorecast-podcast-11-interview-with-radio-lab-creator-jad-abumrad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://www.phorecast.com/podpress_trac/feed/42/0/phorecast_11.mp3" length="12814063" type="audio/mpeg"/>
<itunes:duration>26:37</itunes:duration>
		<itunes:subtitle>Radiolab has been called the most innovative show on radio by This American Life's Ira Glass and very many listeners agree. Each week co-hosts Jad ...</itunes:subtitle>
		<itunes:summary>Radiolab has been called the most innovative show on radio by This American Life's Ira Glass and very many listeners agree. Each week co-hosts Jad Abumrad and Robert Krulwich choose a big topic of a scientific and philosophical nature and in a unique documentary style explore it through interviews, experiments and discussion. Jad, a music composer, adds a distinctive audio production style with sound illustrations and unique editing techniques.

We are honored to interview Jad Abumrad about the coming season of Radiolab, some behind the scenes of the shows production, the most difficult topics they have ever tackled and how pop culture portrays science and scientists today!

Listen to Radiolab raquo;
Listen to Christina and Tomas talk more about pop culture at Voccine raquo;</itunes:summary>
		<itunes:keywords>Entertainment,,Forecasting,,Phorecast,Audio,Podcast,,Psychology,,Research,,Science,,Technology</itunes:keywords>
		<itunes:author>Phorecast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Phorecast Podcast No 09 &#8211; Suzanne Lee, smart textiles today and in the future</title>
		<link>http://www.phorecast.com/2008/09/14/phorecast-podcast-no-09-suzanne-lee-smart-textiles/</link>
		<comments>http://www.phorecast.com/2008/09/14/phorecast-podcast-no-09-suzanne-lee-smart-textiles/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 14:55:41 +0000</pubDate>
		<dc:creator>Christina Jeurling</dc:creator>
				<category><![CDATA[Biology]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Forecasting]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Phorecast Audio Podcast]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Central Saint Martins College of Art and Design]]></category>
		<category><![CDATA[multi-disciplinary teams]]></category>
		<category><![CDATA[multidisciplinary teams]]></category>
		<category><![CDATA[nano fibers]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[smart textiles]]></category>
		<category><![CDATA[St Martins]]></category>
		<category><![CDATA[Suzanne Lee]]></category>

		<guid isPermaLink="false">http://www.phorecast.com/?p=39</guid>
		<description><![CDATA[

In this installment of the Phorecast podcast we focus on smart textiles and we are honored to interview Suzanne Lee. Ms. Lee is the Senior Research Fellow at Central Saint Martins College of Art and Design, she is a fashion consultant and the author of the book Fashioning the Future, tomorrow&#8217;s wardrobe. Her expertise lies [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.phorecast.com/wp-content/images/suzanne_lee_smart_textiles.jpg" alt="Suzanne Lee talks about smart textiles" /></p>
<h3></h3>
<p>In this installment of the Phorecast podcast we focus on smart textiles and we are honored to interview <a title="Suzanne Lee works with smart textiles as Senior Research Fellow at Central Saint Martins College of Art and Design" href="http://www.csm.arts.ac.uk/22344.htm" target="_blank">Suzanne Lee</a>. Ms. Lee is the Senior Research Fellow at Central Saint Martins College of Art and Design, she is a fashion consultant and the author of the book Fashioning the Future, tomorrow&#8217;s wardrobe. Her expertise lies in creative applications of new technologies to design and innovative directions for fashion. One of Ms. Lee&#8217;s research projects is clothing grown from bacterial-cellulose, to produce a range of Cellulose Couture.</p>
<p>In the interview we also discuss wearable technology and innovations in smart textiles in regards to military and medical applications as well as &#8220;the emotional wardrobe&#8221;.<br />
Ms. Lee also gives her thoughts on if and how haute couture is embracing smart textiles and what we may soon be seeing on the fashion runways of the future.</p>
<p><a title="See more examples of Suzanne Lee's cellulose fashion" href="www.biocouture.co.uk" target="_blank">See more examples of Suzanne Lee&#8217;s cellulose fashion »</a></p>
<p><em>At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.phorecast.com/2008/09/14/phorecast-podcast-no-09-suzanne-lee-smart-textiles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://www.phorecast.com/podpress_trac/feed/39/0/phorecast_09.mp3" length="11396137" type="audio/mpeg"/>
<itunes:duration>23:40</itunes:duration>
		<itunes:subtitle>In this installment of the Phorecast podcast we focus on smart textiles and we are honored to interview Suzanne Lee. Ms. Lee is the Senior ...</itunes:subtitle>
		<itunes:summary>In this installment of the Phorecast podcast we focus on smart textiles and we are honored to interview Suzanne Lee. Ms. Lee is the Senior Research Fellow at Central Saint Martins College of Art and Design, she is a fashion consultant and the author of the book Fashioning the Future, tomorrow's wardrobe. Her expertise lies in creative applications of new technologies to design and innovative directions for fashion. One of Ms. Lee's research projects is clothing grown from bacterial-cellulose, to produce a range of Cellulose Couture.

In the interview we also discuss wearable technology and innovations in smart textiles in regards to military and medical applications as well as "the emotional wardrobe".
Ms. Lee also gives her thoughts on if and how haute couture is embracing smart textiles and what we may soon be seeing on the fashion runways of the future.

See more examples of Suzanne Lee's cellulose fashion raquo;

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</itunes:summary>
		<itunes:keywords>Biology,,Creativity,,Design,,Forecasting,,Innovation,,Phorecast,Audio,Podcast,,Research,,Science,,Technology</itunes:keywords>
		<itunes:author>Phorecast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Phorecast Podcast No 08 &#8211; Dean Roger Martin, author of The Opposable Mind</title>
		<link>http://www.phorecast.com/2008/08/05/phorecast-podcast-no-8-dean-roger-martin-author-of-the-opposable-mind/</link>
		<comments>http://www.phorecast.com/2008/08/05/phorecast-podcast-no-8-dean-roger-martin-author-of-the-opposable-mind/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:10:35 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Phorecast Audio Podcast]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[A G Lafley]]></category>
		<category><![CDATA[Bob Young]]></category>
		<category><![CDATA[Business Design]]></category>
		<category><![CDATA[Four Seasons Hotels]]></category>
		<category><![CDATA[global strategy consulting]]></category>
		<category><![CDATA[Integrative Thinking]]></category>
		<category><![CDATA[Isadore Sharp]]></category>
		<category><![CDATA[Jake Welsh]]></category>
		<category><![CDATA[Meg Whitman]]></category>
		<category><![CDATA[Michael Dell]]></category>
		<category><![CDATA[multi-disciplinary teams]]></category>
		<category><![CDATA[multidisciplinary teams]]></category>
		<category><![CDATA[opposable mind]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Rotman School of Management]]></category>

		<guid isPermaLink="false">http://www.phorecast.com/?p=37</guid>
		<description><![CDATA[

On this installment of the Phorecast podcast we are honored to interview Mr. Roger Martin. Mr. Martin has served as dean of the Rotman School of Management, University of Toronto since 1998. Previously he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.phorecast.com/wp-content/images/dean_roger_martin.jpg" alt="Dean Roger Martin, author of The Opposable Mind" /></p>
<h3></h3>
<p>On this installment of the Phorecast podcast we are honored to interview Mr. Roger Martin. Mr. Martin has served as dean of the <a title="Roger Martin is the dean of the Rotman School of Management" href="http://www.rotman.utoronto.ca/rogermartin/" target="_blank">Rotman School of Management</a>, University of Toronto since 1998. Previously he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years.</p>
<p>His research work is in <a title="definition of integrative thinking" href="http://www.rotman.utoronto.ca/integrativethinking/definition.htm" target="_blank">Integrative Thinking</a>, Business Design, Corporate Social Responsibility and Country Competitiveness. He has written seven Harvard Business Review articles and published two books among them: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking.  In it Martin interviewed a variety of business leaders including the founder of Four Seasons Hotels Isadore Sharp, Procter and Gamble&#8217;s CEO A. G. Lafley, co-founder of Red Hat Inc. Bob Young, Michael Dell, Jake Welsh and Meg Whitman, of eBay fame. He found that their one common skill was being able to employ integrative thinking.</p>
<p>In the interview we discuss the power of design thinking in the business world, what risks leaders have to take and answer the question, why has <em>the renaissance man</em> of yesterday now become the multidisciplinary <em>renaissance team</em>.</p>
<p>Dean Roger Martin received his MBA from the Harvard Business School in 1981.</p>
<p><a title="Read Roger Martins columns in Business Week" href="http://search.businessweek.com/AdvancedSearch?skin=columnist&amp;Author=Roger+Martin&amp;IsColumn=yes&amp;searchType=advanced&amp;resultsPerPage=20&amp;sortBy=pub_date+desc" target="_blank">Read Roger Martins columns in Business Week »</a></p>
<p><em>At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.phorecast.com/2008/08/05/phorecast-podcast-no-8-dean-roger-martin-author-of-the-opposable-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://www.phorecast.com/podpress_trac/feed/37/0/phorecast_08.mp3" length="10125765" type="audio/mpeg"/>
<itunes:duration>21:01</itunes:duration>
		<itunes:subtitle>On this installment of the Phorecast podcast we are honored to interview Mr. Roger Martin. Mr. Martin has served as dean of the Rotman School ...</itunes:subtitle>
		<itunes:summary>On this installment of the Phorecast podcast we are honored to interview Mr. Roger Martin. Mr. Martin has served as dean of the Rotman School of Management, University of Toronto since 1998. Previously he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years.

His research work is in Integrative Thinking, Business Design, Corporate Social Responsibility and Country Competitiveness. He has written seven Harvard Business Review articles and published two books among them: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking.  In it Martin interviewed a variety of business leaders including the founder of Four Seasons Hotels Isadore Sharp, Procter and Gamble's CEO A. G. Lafley, co-founder of Red Hat Inc. Bob Young, Michael Dell, Jake Welsh and Meg Whitman, of eBay fame. He found that their one common skill was being able to employ integrative thinking.

In the interview we discuss the power of design thinking in the business world, what risks leaders have to take and answer the question, why has the renaissance man of yesterday now become the multidisciplinary renaissance team.

Dean Roger Martin received his MBA from the Harvard Business School in 1981.

Read Roger Martins columns in Business Week raquo;

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</itunes:summary>
		<itunes:keywords>Business,,Creativity,,Design,,Education,,Innovation,,Phorecast,Audio,Podcast,,Research</itunes:keywords>
		<itunes:author>Phorecast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Phorecast Podcast No 05 – Evan Malone, Fab@Home.</title>
		<link>http://www.phorecast.com/2008/04/13/phorecast-podcast-no-05-%e2%80%93-evan-malone-fabhome/</link>
		<comments>http://www.phorecast.com/2008/04/13/phorecast-podcast-no-05-%e2%80%93-evan-malone-fabhome/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 07:29:37 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Forecasting]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Phorecast Audio Podcast]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[3d printer]]></category>
		<category><![CDATA[Cornell University]]></category>
		<category><![CDATA[Evan Malone]]></category>
		<category><![CDATA[fab at home]]></category>
		<category><![CDATA[fab@home]]></category>
		<category><![CDATA[fabber]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Phorecast]]></category>
		<category><![CDATA[rapid prototyping]]></category>
		<category><![CDATA[replicator]]></category>
		<category><![CDATA[self-replicating machine]]></category>

		<guid isPermaLink="false">http://www.phorecast.com/2008/04/13/phorecast-podcast-no-05-%e2%80%93-evan-malone-fabhome/</guid>
		<description><![CDATA[ 

Imagine a printer that instead of printing with ink on paper deposits droplets of plastic, layer by layer, gradually building up a 3d object of any shape complete with circuit boards, batteries and displays! Now stop imaging, because this printer already exists, it can already now print flashlights and watchbands, and will very soon [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.phorecast.com/wp-content/images/fab_at_home_evan_malone.jpg" alt="Evan Malone talks about the Fab at Home-project" /></p>
<h3></h3>
<p>Imagine a printer that instead of printing with ink on paper deposits droplets of plastic, layer by layer, gradually building up a 3d object of any shape complete with circuit boards, batteries and displays! Now stop imaging, because this printer already exists, it can already now print flashlights and watchbands, and will very soon allow you to print your own customized cell phone or Ipod.</p>
<p>Phorecast has the honor of interviewing Evan Malone from Cornell University, one of the brains behind the <a href="http://www.fabathome.org/" title="Fab@Home innovates the rapid prototyping to the next level." target="_blank">Fab@home</a> personal desktop Fabber project.</p>
<p>The <a href="http://en.wikipedia.org/wiki/Digital_fabricator" title="Read more on Digital fabricators or Fabbers at Wikipedia." target="_blank">Fabber</a> is essentially a revolutionary desktop printer that allows you to build three dimensional objects from plastic and other materials. Together with co-creator Hod Lipson, Evan has printed  flashlights, watchbands, squirt bottles, batteries, artificial muscles, even fancy chocolates. On their website <a href="http://www.fabathome.org/" title="Fab@Home innovates the rapid prototyping to the next level." target="_blank">Fab@home</a> they teach people how to build their own fabbers and encourage them improve the design and share their blueprints online.</p>
<p><a href="http://fabathome.org/wiki/index.php?title=Fab%40Home:Gallery#Flashlight" title="Watch the Fabber print a Flashlight" target="_blank">Watch the Fabber print a Flashlight »</a></p>
<p><em>At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<enclosure url="http://www.phorecast.com/podpress_trac/feed/34/0/phorecast_05.mp3" length="7619258" type="audio/mpeg"/>
<itunes:duration>15:48</itunes:duration>
		<itunes:subtitle>Imagine a printer that instead of printing with ink on paper deposits droplets of plastic, layer by layer, gradually building up a 3d object ...</itunes:subtitle>
		<itunes:summary>Imagine a printer that instead of printing with ink on paper deposits droplets of plastic, layer by layer, gradually building up a 3d object of any shape complete with circuit boards, batteries and displays! Now stop imaging, because this printer already exists, it can already now print flashlights and watchbands, and will very soon allow you to print your own customized cell phone or Ipod.

Phorecast has the honor of interviewing Evan Malone from Cornell University, one of the brains behind the Fab@home personal desktop Fabber project.

The Fabber is essentially a revolutionary desktop printer that allows you to build three dimensional objects from plastic and other materials. Together with co-creator Hod Lipson, Evan has printed  flashlights, watchbands, squirt bottles, batteries, artificial muscles, even fancy chocolates. On their website Fab@home they teach people how to build their own fabbers and encourage them improve the design and share their blueprints online.

Watch the Fabber print a Flashlight raquo;

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</itunes:summary>
		<itunes:keywords>Design,,Forecasting,,Innovation,,Phorecast,Audio,Podcast,,Research,,Science,,Technology</itunes:keywords>
		<itunes:author>Phorecast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford</title>
		<link>http://www.phorecast.com/2008/02/18/phorecast-podcast-no-04-%e2%80%93-jennifer-lynn-aaker-professor-of-marketing-stanford/</link>
		<comments>http://www.phorecast.com/2008/02/18/phorecast-podcast-no-04-%e2%80%93-jennifer-lynn-aaker-professor-of-marketing-stanford/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 12:03:16 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Forecasting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Phorecast Audio Podcast]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[brand personality dimensions]]></category>
		<category><![CDATA[Competence]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Excitement]]></category>
		<category><![CDATA[Jennifer Lynn Aaker]]></category>
		<category><![CDATA[Ruggedness]]></category>
		<category><![CDATA[Sincerity]]></category>
		<category><![CDATA[Sophistication]]></category>

		<guid isPermaLink="false">http://www.phorecast.com/2008/02/18/phorecast-podcast-no-04-%e2%80%93-jennifer-lynn-aaker-professor-of-marketing-stanford/</guid>
		<description><![CDATA[ 

Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.phorecast.com/wp-content/images/brand_personalites_aaker.jpg" alt="Jennifer Lynn Aaker talks about brand personality dimensions" /></p>
<h3></h3>
<p>Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to  this generation of consumers.</p>
<p><em>At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<enclosure url="http://www.phorecast.com/podpress_trac/feed/30/0/phorecast_04.mp3" length="9269160" type="audio/mpeg"/>
<itunes:duration>19:14</itunes:duration>
		<itunes:subtitle>Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is ...</itunes:subtitle>
		<itunes:summary>Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to  this generation of consumers.

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity.  The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.</itunes:summary>
		<itunes:keywords>Branding,,Business,,Forecasting,,Marketing,,Phorecast,Audio,Podcast,,Psychology,,Research</itunes:keywords>
		<itunes:author>Phorecast</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Stay tuned for the Phorecast Podcast!</title>
		<link>http://www.phorecast.com/2007/11/21/stay-tuned-for-the-phorecast-podcast/</link>
		<comments>http://www.phorecast.com/2007/11/21/stay-tuned-for-the-phorecast-podcast/#comments</comments>
		<pubDate>Wed, 21 Nov 2007 14:38:39 +0000</pubDate>
		<dc:creator>Tomas Seo</dc:creator>
				<category><![CDATA[Biology]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasting]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[Christina Jeurling]]></category>
		<category><![CDATA[Forecast]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovators]]></category>
		<category><![CDATA[Phorecast]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[The Phorecast Podcast]]></category>
		<category><![CDATA[Tomas Seo]]></category>

		<guid isPermaLink="false">http://www.phorecast.com/2007/11/21/stay-tuned-for-the-phorecast-podcast/</guid>
		<description><![CDATA[
Very shortly we will be launching the first episode of the Phorecast Podcast here on the site.  Every new episode brings you personal interviews with world famous innovators. They come from all backgrounds and areas like business, science, the arts, and have through hard work and creativity come up with some of  todays [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.phorecast.com/wp-content/images/innovation_podcast.jpg" alt="The Phorecast Podcast on innovavtion world woide. Coming Soon!" /></p>
<p>Very shortly we will be launching the first episode of the Phorecast Podcast here on the site.  Every new episode brings you personal interviews with world famous innovators. They come from all backgrounds and areas like business, science, the arts, and have through hard work and creativity come up with some of  todays most important ideas. They will share with us their stories and how they got  successful with their innovations and talk about what creativity and innovative thinking can bring to the table in the 21st century.  We hope that the interviews here at Phorecast.com will inspire you to stop talking and start doing!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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