Phorecast Podcast No 10 – Obama, the choice of the net generation. Interview with Thomas Gensemer, Blue State Digital.

Thomas Gensemer, Blue State Digtal, talks about building the online strategy for Obama for America

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This week on the Phorecast podcast we meet Thomas Gensemer, Managing Partner at Blue State Digital in Washington D.C.

Blue State Digital is an interactive consultancy specializing in online fund raising, advocacy, social networking, and constituency development programs. Blue State Digital is behind Presidential hopeful Senator Barack Obama’s Internet campaign, Obama for America 2008. Their online tools have helped the campaign generate more than $300 million from over more than a million online donors. Blue State Digital built Senator Obama’s own social network MyBO which has 850,000 users and has organized 50,000 events.

The company’s other clients also include the Democratic National Committee, Senator Edward Kennedy, Senator John Kerry, the Save Darfur Coalition, Sundance Film Festival & Institute and London Mayor Ken Livingstone’s campaign.

Thomas Gensemer managed The Accelerator Group before leading the online communications for General Wesley Clark’s Presidential campaign in  2004. He joined Blue State Digital in 2005.

Read more about Blue State Digital in Business Week »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 09 – Suzanne Lee, smart textiles today and in the future

Suzanne Lee talks about smart textiles

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In this installment of the Phorecast podcast we focus on smart textiles and we are honored to interview Suzanne Lee. Ms. Lee is the Senior Research Fellow at Central Saint Martins College of Art and Design, she is a fashion consultant and the author of the book Fashioning the Future, tomorrow’s wardrobe. Her expertise lies in creative applications of new technologies to design and innovative directions for fashion. One of Ms. Lee’s research projects is clothing grown from bacterial-cellulose, to produce a range of Cellulose Couture.

In the interview we also discuss wearable technology and innovations in smart textiles in regards to military and medical applications as well as “the emotional wardrobe”.
Ms. Lee also gives her thoughts on if and how haute couture is embracing smart textiles and what we may soon be seeing on the fashion runways of the future.

See more examples of Suzanne Lee’s cellulose fashion »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast uncovers the 5th screen in Germany

Phorecast will speak at The 5th screen think tank, held by Trend One

Tomas Seo and Christina Jeurling of Phorecast are heading to Berlin on August 13th to speak at and lead The 5th screen think tank at the IDZ International Design Center. The think tank is organized by the Hamburg based trend research company Trendone and will be exploring the future evolution of the screen and the innovations of the future. First there was Cinema-TV-PC/Web-Mobile-  what is the screen of tomorrow? What is the 5th screen?

The list of keynote speakers is an impressive list of international innovators presenting their new technology and business models. On the topic of Augmented Reality we will hear from Arun Chhabra of Texas Instruments. Reinhard Rubow, the Director of Retina Implant AG Reutlingen will introduce his eye chip and talk about artificial vision. Other presentations will include Philips Gerrit Willem Prins on wearable technology and talks on the Enduring Community.

Phorecast will hold a presentation entitled The Screen Savers where we will talk about the benefits of multidisciplinary teams and conclusions on how to succeed when introducing the next generation of screen technology to the mainstream public. Phorecast’s Tomas Seo will then lead the think tank portion of the event where all the speakers and attendants will take part.

We are looking forward to this interesting event!

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Phorecast Podcast No 08 – Dean Roger Martin, author of The Opposable Mind

Dean Roger Martin, author of The Opposable Mind

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On this installment of the Phorecast podcast we are honored to interview Mr. Roger Martin. Mr. Martin has served as dean of the Rotman School of Management, University of Toronto since 1998. Previously he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years.

His research work is in Integrative Thinking, Business Design, Corporate Social Responsibility and Country Competitiveness. He has written seven Harvard Business Review articles and published two books among them: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking. In it Martin interviewed a variety of business leaders including the founder of Four Seasons Hotels Isadore Sharp, Procter and Gamble’s CEO A. G. Lafley, co-founder of Red Hat Inc. Bob Young, Michael Dell, Jake Welsh and Meg Whitman, of eBay fame. He found that their one common skill was being able to employ integrative thinking.

In the interview we discuss the power of design thinking in the business world, what risks leaders have to take and answer the question, why has the renaissance man of yesterday now become the multidisciplinary renaissance team.

Dean Roger Martin received his MBA from the Harvard Business School in 1981.

Read Roger Martins columns in Business Week »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 07 – Andi Smith, RooftopComedy

Andi Smith one of the founders of Rooftopcomedy

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The Phorecast Audio Podcast is honored to have with us entrepreneur and stand-up comedian Andi Smith. Besides being a very funny comic who has appeared on NBCs Last Comic Standing two seasons now, Andi Smith is one of the founders of the start-up RooftopComedy. Rooftop is an innovative company that uses the internet and mobile distributors to showcase new and established comedy talent, organizing big comedy events and making it accessible to a whole new audience.

Rooftop produces and distributes real comedy through the internet and promises that their clips are raw, uncensored, and not filtered through a bunch of uptight corporate suits. Rooftop is backed by one of the worlds leading venture capital firms Azure Capital Partners and have partnered with distributors such as Nokia, Mobilestreams, Itunes and Facebook. In 2006 Rooftop Comedy took the top honors of “Best Investment Idea” at the InvestorFest; TechCoire’s Investorfest in Sacramento CA brought together over 80 leading venture capitalists and entrepreneurs.

Andi Smith, who left a career as Creative Director at among other places Icon Media Lab to become a comic, has just released her comedy album, Home Perm and has received rave reviews.

Watch Andi Smith do stand-up comedy on RooftopComedy »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 06 – Chef Wylie Dufresne

Chef Wylie Dufresne

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On this episode of the Phorecast podcast we are honored to interview award winning Chef Wylie Dufresne. Trained at the French Culinary Institute in New York City he is today executive chef of New York’s wd-50 restaurant on Manhattan’s Lower East which he opened April 2003.

Chef Dufresne is world famous for combining traditional cooking art with molecular gastronomy. Molecular gastronomy is a scientific discipline involving the study of physical and chemical processes that occur in cooking. Mr. Dufresne and his staff have through research and experimentation with, for example, different temperatures, textures, gums and gelatins made delicious, innovative and critically acclaimed dishes such as fried mayonnaise and a foie gras that can be tied into a knot.

Many may also recognize Chef Dufresne from the TV show Top Chef where he has appeared as a guest judge several times.

Look at pictures of the wd-50 food on Flickr »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 05 – Evan Malone, Fab@Home.

Evan Malone talks about the Fab at Home-project

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Imagine a printer that instead of printing with ink on paper deposits droplets of plastic, layer by layer, gradually building up a 3d object of any shape complete with circuit boards, batteries and displays! Now stop imaging, because this printer already exists, it can already now print flashlights and watchbands, and will very soon allow you to print your own customized cell phone or Ipod.

Phorecast has the honor of interviewing Evan Malone from Cornell University, one of the brains behind the Fab@home personal desktop Fabber project.

The Fabber is essentially a revolutionary desktop printer that allows you to build three dimensional objects from plastic and other materials. Together with co-creator Hod Lipson, Evan has printed flashlights, watchbands, squirt bottles, batteries, artificial muscles, even fancy chocolates. On their website Fab@home they teach people how to build their own fabbers and encourage them improve the design and share their blueprints online.

Watch the Fabber print a Flashlight »

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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The Phorecast JCDecaux session heats up!

The two teams spent Wednesday and Thursday locked up in their rooms with the JCDecaux challenge, their minds racing and great ideas formulating. The competition is definitely on!

Today, Friday, you can literally feel the excitement in the air as the two teams put the finishing touches to their presentations that start at 2 p.m..
Stay tuned and see you on the runway!

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JCDecaux, first to Phorecast the future!

The two Phorecast teams of innovators for the JCDecaux challenge.

Today, Wednesday March 5th 08, we kick off our very first Phorecast session. We are thrilled to be working with our first client, the Swedish branch of the innovative French company JCDecaux. JCDecaux specializes in out of home media such as billboards, advertising faces at major airports and train stations, outdoor furniture, bus stops and the very successful city bus schemes in Paris, for example. JCDecaux has always been forward thinking, bold and eager to work with new technology, ideas and interesting opportunities. For this company, looking into the future by using a Phorecast session is a perfect fit!Phorecast has put together two multi-disciplinary teams of great innovators for the JCDecaux challenge.

The two competing teams consist of:

  • Mikael Nyström, Design Strategist at Transformator
  • Lena Silberman, former VP Communications at Investor AB, now business and marketing consultant, Silbermanagment
  • Hannes Skirgård, Industrial engineer and owner of Rago
  • Jonas Söderström, Account Planner at the advertising agency Familjen
  • Gitta Wilén, Scriptwriter for interactive media at Houdini.se
  • André Wognum, Creative Director at Wognum Art

The innovators are working with the challenge that JCDecaux has drafted for the Phorecast Session; what is out of home media 2028, and what did JCDecaux do in 2009 to impact this development? The innovators start work today and in three days they will have their ideas and implementation plans ready for presentation. Check back soon to see which team walks away with the first ever Phorecast challenge prize!

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Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford

Jennifer Lynn Aaker talks about brand personality dimensions

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Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to this generation of consumers.

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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