Phorecast Podcast No 07 – Andi Smith, RooftopComedy

Andi Smith one of the founders of Rooftopcomedy

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The Phorecast Audio Podcast is honored to have with us entrepreneur and stand-up comedian Andi Smith. Besides being a very funny comic who has appeared on NBCs Last Comic Standing two seasons now, Andi Smith is one of the founders of the start-up RooftopComedy. Rooftop is an innovative company that uses the internet and mobile distributors to showcase new and established comedy talent, organizing big comedy events and making it accessible to a whole new audience.

Rooftop produces and distributes real comedy through the internet and promises that their clips are raw, uncensored, and not filtered through a bunch of uptight corporate suits. Rooftop is backed by one of the worlds leading venture capital firms Azure Capital Partners and have partnered with distributors such as Nokia, Mobilestreams, Itunes and Facebook. In 2006 Rooftop Comedy took the top honors of “Best Investment Idea” at the InvestorFest; TechCoire’s Investorfest in Sacramento CA brought together over 80 leading venture capitalists and entrepreneurs.

Andi Smith, who left a career as Creative Director at among other places Icon Media Lab to become a comic, has just released her comedy album, Home Perm and has received rave reviews.

Watch Andi Smith do stand-up comedy on RooftopComedy ยป

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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Phorecast Podcast No 04 โ€“ Jennifer Lynn Aaker, Professor of Marketing, Stanford

Jennifer Lynn Aaker talks about brand personality dimensions

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icon for podpress  Phorecast Podcast No 04 – Jennifer Lynn Aaker, Professor of Marketing, Stanford [19:14m]: Play Now | Play in Popup | Download (3496)

Phorecast has had the honor of interviewing brand expert and the General Atlantic Professor of Marketing at Stanford, Jennifer Lynn Aaker. Jennifer Aaker is one of the most respected experts in consumer psychology and the emotions and psychology of the consumer-brand relationship. Among other things, Ms Aaker is well known in the business and academic world for her Brand Personality Dimensions, a framework she developed to describe and measure the personality of a brand. In the interview she talks with us about the five core brand dimensions; Sincerity, Excitement, Competence, Sophistication and Ruggedness. Ms Aaker also gives us some interesting thoughts on why transparency in business and marketing is so important to this generation of consumers.

At Phorecast we specialize in finding and customizing multidisciplinary teams of innovators and experts into sessions working for your organizations future. We are always looking for the most interesting innovators and we wanted to share some of the people that have really inspired us with their ideas and creativity. The Phorecast podcast enables us do just that! Thanks for listening and we would love to hear your comments, questions and innovative ideas.

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